Michael joined a corporate strategy team after his company was acquired, and watched brilliant people spend their planning time formatting slides instead of thinking. The tools were the problem. So he built interactive ones, years before anyone said “AI strategy.”
When the creators of Blue Ocean Strategy discovered the approach, they invited the team to INSEAD. A far cruder version of VSTRAT is what went in. We spent over a decade there refining it in MBA and executive education classrooms, against real executives with real decisions on the line. Today’s VSTRAT is what came out.
A professor can build one great framework. They cannot sit with two hundred students, one at a time, and explain it, answer their specific questions, push back on their specific reasoning. Neither can a consultant with forty clients. The bottleneck was never the framework. It was the explaining.
A twin isn’t a chatbot. It’s a verified, living version of an expert, a professor, a consultant, a specific person, that can explain a framework the way they would, in context, at 2am, to as many people as need it, at once. Put two twins in a room together and they’ll discuss the framework between themselves, each one able to see and reason about what’s actually been built. That’s not a demo trick. That’s the scale a single human expert was never going to reach alone.
Anyone can wrap a language model and call it strategy. What they can’t hand you is two decades of methodology that executives and professors have already stress-tested, or a way to put that expertise in front of everyone who needs it, not just the people who could get a meeting.
“We don’t replace strategic thinking.
We clear everything out of its way, then help you explain what’s left.”